Atlanta, GA May 12, 2004 -� Union Diamond Corporation, a leading online diamond and jewelry purveyor, announced today that it has added Britain's best selling, quality sterling silver and diamond jewelry collection, Hot Diamonds, to its extensive online offerings.



"The design and quality of the Hot Diamonds sterling silver collection is fresh and unique," said Scott Anderson, president and CEO of Union Diamond. "These are classic pieces that can be worn every day to show your style and sophistication. The jewelry is timeless while also being fun and glamorous at a remarkable price."



Winner of the UK Jewelry Awards, Jewelry of the Year in 2001 and 2003, Hot Diamonds has been called the "hottest thing in fashion jewelry." The collection is made from quality rhodium plated sterling silver with a platinum-like finish. Most pieces of the jewelry are set with brilliant cut diamonds and the line also includes a chic men's collection in addition to their beautiful necklaces, bracelets, rings and earrings. Each elegant piece of the Hot Diamonds sterling silver jewelry comes with its own polished wooden gift box with.



Founded by diamond specialists, Scott Anderson and Tony Rixom, Union Diamond Corporation offers one of the largest and most diverse inventories of diamonds and jewelry available on the Internet today. The Union Diamond Corporation's award winning online showroom is simple, clean, and easy to use, providing clear and concise information for every item selected.



About Union Diamond

Union Diamond is an online Diamond Jeweler dedicated to bringing the worlds finest diamonds directly from the top cutting factories thus ensuring it's customers a vast selection of diamonds at incredible prices. Selected as one of Forbes' magazine's "Best of the Web" in the luxury shopping category, Union Diamond boasts an inventory of 40,000 individual finely cut certified diamonds with prices ranging from $300 up to$500,000, at times exceeding $1 million. Headquartered in Atlanta, Georgia, Union Diamond is a privately held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta. All diamonds are certified by the Gemological Institute of America and the American Gem Society and include a 30-day return policy. For more information please call 800-325-1251 or visit www.uniondiamond.com.

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Atlanta, GA January 29 2004--Union Diamond Corporation (www.uniondiamond.com), a leading online diamond Jeweler, announced it has been recognized in Forbes Magazine's annual 'Best of the Web' issue in the popular Luxury shopping category. Forbes' 'Best of the Web,' released as part of a special web site review edition of the publication, acknowledges the best-in-class, most interesting and useful sites.



Founded by diamond specialists, Scott Anderson and Tony Rixom, Union Diamond Corporation offers one of the largest and most diverse inventories of diamonds and jewelry available on the Internet today. The Union Diamond Corporation's award winning online showroom is simple, clean, easy to use and extremely fast, providing clear and concise information for every diamond selected. Union Diamond prides itself on its exceptional customer service, giving honest and knowledgeable advice to help consumers buy the best diamond for their personal needs.



"It's an honor to be recognized by Forbes as a top company in the Luxury shopping arena, " said Scott Anderson, President, Union Diamond Corporation. "We're thrilled to have been chosen by Forbes and feel that this validates our continued growth and leadership within the online jewelry community."



Forbes' complete roster of 'Best of the Web' picks can be viewed on the magazine's Web site at www.forbesbest.com.



About Union Diamond

Union Diamond is an online Diamond Jeweler dedicated to bringing the worlds finest diamonds directly from the top cutting factories thus ensuring it's customers a vast selection of diamonds at incredible prices. Union boasts an inventory of 40,000 individual finely cut certified diamonds with prices ranging from $300 to over $330,000. Headquartered in Atlanta, Georgia, Union Diamond is a privately held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta. All diamonds are certified by the Gemological Institute of America, European Gemological Laboratory and American Gem Society and include a 30-day return policy. For more information please call 800-325-1251 or visit us online at www.uniondiamond.com.



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